Brand Matters: Guide to Efficient Trademark Registration Applications
This article featured on the small business and entrepreneur resource website, Under30CEO.com, discusses some of the key considerations for selecting and applying for registration of a new trademark. Particularly important is the last item in the list: making sure no one else is already using a confusingly similar common law trademark or registered mark.
You can read the full article here: Brand Matters: Guide to Efficient Trademark Registration Applications.
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